Work · Internal project
Mystrix Media
Introduce Mystrix as a MarTech and AdTech IT startup, explain its AI infrastructure and integrated marketing direction, and distinguish scoped engineering services from the platform in development.
Internal Mystrix project bringing the selected identity, service pages and enquiry journey into one experience.

What this project set out to do
Introduce Mystrix as a MarTech and AdTech IT startup, explain its AI infrastructure and integrated marketing direction, and distinguish scoped engineering services from the platform in development.
The story behind the work
Our own website introduces Mystrix’s MarTech, AdTech and AI infrastructure direction through the selected identity, capability pages, project stories and an enquiry journey. Website engineering is presented within that broader technology and marketing scope.
Choices that shaped the experience
- Black surfaces, warm white and restrained orange carry the selected identity.
- Permanent service and project pages keep essential information accessible outside animation.
- Concepts, internal work and planned software retain visible status and evidence boundaries.
What you can explore
The internal build brings responsive pages, navigation and an enquiry interface into one branded experience. It lets visitors inspect the work and find the service that fits their needs.
The people behind the project
The Mystrix Media team directs this internal brand and website project, connecting positioning, design and the enquiry journey.
Project scope
Scope: Positioning / Art direction / Responsive web / Interactive development
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Open Mystrix Media as a complete experience. Classification: Internal project. The project context above describes its scope and limitations.
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